As I regularly do I was reading through Adam Eason’s blog and came across this really interesting post on “hypnotic takeaways“. Actually what he is talking about is the “reverse psychology” of selling something to someone who can’t be sold to, in other words giving people reasons why they don’t need whatever it is that you are trying to sell them. This is similar to the homeopathy approach of pushing someone slightly further in the wrong direction to drive that innate instinct we have to resist being pushed in the direction of change. The reaction is that we seem to want something even more when we are told that we don’t need it.
Confused? Well to see it in action check out the page for Adam’s latest product. Halfway down the page there is a title “this is not for everyone”, the ad then explains this in more detail, however whilst you are reading that your neurology is still screaming “don’t tell me what is and isnt for me! this is for me if you say it isn’t!”. In fact Adam’s site is covered in hypnotic and persuasive language (as it should be) and is worth modelling if you sell on your website.
