“What is?” I hear you ask. Well, I will tell you shortly. Has anyone else noticed that there are some really cool advertd on the TV at the moment. From the Citroen ice-skating Transformer, to the ever so slightly odd Orange advert with inflatable animals, my attention is often drawn more to the advert than the dross that is the stale white bread to its juicy multi-sensory filling in that sandwich that is television.
Eh? Thirty seconds aint long to entrance a consumer, and modern adverts assault you with a multisensory experience that means that adding up the total sensory stimuation time (6 times 30) might be enough to get you to part with your money.
And that’s where the music comes in. In the absence of smellyvision, advertisers search for the perfect tune to stimulate the senses, to add to the lush visuals and to create multiple anchors in your mind to get you to buy buy buy.
Does it work? Sometimes. I suspect that they get it wrong more often than right. A good example of right for me is the O2 campaign with Sean Bean. It uses a recognisable audio theme, with futuristic “looking forward” visuals and lots of happy people - O2 will look after you. The old Vodafone advert with the Dandy Warhols music was another inspiring ad that I bet sold a lot of contracts. Does the Citroen Ad sell more cars? Doubt it. And although the Megane ad with the lovely lady bums is very nice, I don’t see it drumming up more sales.
So what is the point of all that? Actually it was that the upshot is that I’ve found a website that tells you what music is used on all of the ads. it’s http://www.commercialbreaksandbeats.co.uk. It has a neat search facility, which you can use with iTunes to find, listen to and buy the tune without shelling for an album.
I ain’t buying new phones or cars, but it’s got me spending more at iTunes!
(Like I needed a reason)
